At Healthy Start we're passionate about the health benefits of Manuka honey. We've worked hard to develop unique, natural, safe and nutritious Manuka health supplements that help people across the world feel their best inside and out.
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We promote our Manuka Honey products through our Lazu Manuka Health Product brand. All of our products are made with New Zealand Manuka honey which has well-researched benefits for improving gut health and reducing the symptoms of IBS. Our signature products are the Lazu Manuka and Colostrum Health and Wellness Formula and the Manuka Infused Coffee.
Take a look at our brand video - click here. We like it :-)
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We’re always on the look out for new distribution opportunities across the world. We currently have distributors in New Zealand, Australia, Vietnam and Russia and would be keen to talk to companies who would like to make Lazu products available to customers in their market.
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Setting the SceneHave you ever wondered how large companies grow from small, humble beginning? How they manage to drag themselves through the mire or complex issues and challenges to achieve the “critical mass” necessary to get the resources to remove the needs for the Owners to wear many multiple hats?
This is the one of the driving forces of the owners of Healthy Start, to grow from that start up stage with a couple of awesome natural products to achieving their dream of a globally recognised brand with a full suite of natural body supplements which benefit man kind. All achieved from a small office in a Seaside town.Shared problem Because of the strong connection to the planet and its people New Zealanders have, we looked for a major issue that is facing modern man. A major issue we found was connected to modern food and nutrition not allowing our bodies, especially our gut, to work as designed. Resulting in upto 15% of the planet been affected by gut related problems, namely IBS, leaky gut and other issues.These modern human issues effect people in a multitude of ways, lack of energy, poor immune systems, uncomfortable bloating, toilet performance etc. which needn’t be the case if the problem is address using natural ingredients.Challenge How do we create a new brand and launch a couple of new products throughout the world with the resources available to a small business. Challenging to say the least. Yet we have overcome all the challenges put in out way so far, due to our undying belief in what we are about and in our products and the benefits they bring. Issues we have faced include internal deceit, country compliances, funding, manufacturing resources, supplier errors, sales generation, the list goes on.Each issue had to be faced full on and a solution identified, planned and implemented. Another major problem was how do we go head to head with larger established companies already in the Manuka Honey market. The answer was we couldn’t, so we decided to be clever. We decided to use “kiwi ingenuity” and make use of Manuka Honey is a different way, add it to an already good product to make it “Great”. This has allowing us to create a couple of unique worlds firsts.Resolution The results of our efforts have been the successful commercialisation of 2 products with sales in 6 countries and our brand registered in 6 countries. We have partnered with, and had an endorsement from the Clinica Mobile (Medical Division to the Motogp and WSBK world championships). This has resulted in our products getting presented and used by some of the fastest riders on the planet and obtaining recognition from a world renown athletic doctor.Other testimonials have been received from happy users of our products from many countries of the world including Russia, Europe, China, UK, USA, Australia and New Zealand saying that the use of our product has significantly helped their lives.Our company is now set to launch and supply to the world with our Lazu – Wellness and Health Formula, with a capacity of 30 million tins allowing a lot more people to feel the benefit of this natural supplement.Manufacturing and supplying from New Zealand benefits from amazing natural environment we have, as well as the high standards surrounding the production and processing of food products resulting on food supplements and nutritional products you can trust.“We are so very proud of what we have achieved, our products and systems, along with our win-win philosophy making our journey tough, challenging and fun” says Managing director, Richard Eltherington. Invitation The ongoing journey of Healthy Start and our small team to overcome obstacles and provide world class, new original products never fails to astound us. We like to share our story and have achieved recognition from our peers by achieving finalist status in various business awards.If our products are good enough to be endorsed and recognised by a Doctor who recommends supplements and nutrition to the worlds faster motorcycle racers, do you not think you would like to try to see what its all about ?
Healthy Start and our Lazu brand have partnered with RTR Sports Marketing and the Clinica Mobile for the 2019 Motogp and WSB Championships. They are the official Medical Division for these world championships.
Please take the time to review our Brand Presenter for a full overview
I met Richard Eltherington in China last year. We immediately struck up a friendship - perhaps it was because we were two 'gweilos' trying to break into the massive market of China. I was very impressed by the company, its product offering and their motto - 'life at the max'. It resonated with me and I started using their products. Of particular interest to me was the signature offering called Lazu. A wellness formula that has changed the lives of many people who wish to live life at the max!
Although it is branded as a wellness and health formula, I believe we still have not realised all the benefits that this product has to offer because it is not indicated for patients with Colitis (however in my opinion, it should be used as a first line treatment/defence with sufferers of inflammatory bowel disease or gut issues).
The colostrum within this product makes it head and shoulders above many in the marketplace. Is it because of the combination with New Zealand's Manuka Honey - one of the most unique and healthy forms in the world?
As the relationship has grown, I met the other members of this niche wellness company who is based in the beautiful Kapiti Coast on New Zealand's north island. Our company now act as their Australian Distributor. In fact 'The Life Downunder' are the Australian cousins of The Healthy Start company. We have great plans to expand the footprint and bring their products to as many people as possible across the globe - starting on the shores of Australia. Why not give it a go? If you're a high performance athlete, a parent needing a boost for a busy life or in fact an unwell person whose immunity is in desperate of a 'kick start', the Healthy Start Company will be able to steer you in the direction of wellness though one of its novel products.
Justin LG Wise Co-founder & Sales Director of The Life Downunder (A premium lifestyle and wellness company)